Design strategy of E-commerce

Design strategy of E-commerce





Task 1

Revenue model is a design strategy of e-commerce used to demonstrate models of sales, company products, services and revenue forecasts of accompany. Revenue models also play an important role in value appropriation. It complements business model design just like product design can be complemented by pricing strategy. The statements of cash flow in accompany can thus be demonstrated using revenue model through the development of account receivable (Zott and Amit, 2010).

The first website, that is, comprises of revenue model that can be used for online shopping. This includes selling Microsoft products such as Windows ultimate and other services. The revenue model in this site also permits buying and exchange of goods in a market. Other models demonstrated here include those of Hp laptops, notebooks, other blackberry products among others. Hostels with traditional retail and dining experience, business and holiday travels as well as tourism are some of the services demonstrated using revenue model within this site. Others include shipment and advertisement of various goods and services.

The second web site- contains a number of things. There is the issue of business and economy with ranch model and a variety of internet services for building traffic and revenue generation. The site also demonstrates the portfolio experience model along with art model for photography portfolio. The site also demonstrates the model for city exhibitions and forums. Moreover, advertisement business such as careers and job vacancies are part of models illustrated in the web site through revenue model.others includes data concerning page visits, page views, earnings in addition to evaluation of site value. Others are cars and property model advertisement.

The third web site which is illustrate business model for revenue share through perfect online business model. The services for video streaming based on results are also described. The streaming services illustrated are such that everyone can earn although recruitment is optional. The site also illustrates the issue of enriching the web content and maximizing revenue by embedding daily motion videos on the given site for payments. There is also sales model for selling streaming services without having to be based on bandwidth and time on the system. Another revenue model is that of increasing advertising revenue directly from the daily motion’s library as well as empowering publishers to their sites by the daily Motion Matchbox. Also included is the implementation of the crowd funded revenue model.

Task 2

Site 1: site identifies government to consumer e-commerce applications for UAE. The web site used for this information gives one article published at Eiilm University in India. The Article is entiled,”Electronic Governance”. The site is therefore relevance given that this article describes various information delivery methods, one of which is government to customer/consumer delivery. Non internet e-government application has been mentioned in this article. The examples of non internet e-government include telephone, fax, SMS, PDAs, MMS, wireless networks, Bluetooth, CCTV, biometric identifications, tracking systems and many others. Internet examples include regulatory services, general holidays, public hearing schedules, issue briefs, notifications, and others (Jorethang, 2013).

Site 2:

This is a scholarly web site which explains innovative approach for e-government transformation in UAE government. The article,”An innovative approach for e-Government transformation” in this site further gives relevant explanation on how technology is employed to facilitate services to the citizens and customers. E-government is explained in this case as the use of technology by governments for the advancement of government service access to citizens and to permit citizens to make online dealings. Web based internet applications is used to facilitate such online transactions for government to customer service delivery. Quick advancement in technology and the coming on of these internet applications made public expectations to be redefined concerning government services. This technology has led to elimination of paper transactions. The success of these government services is dependent on the assumption of sound infrastructure for telecommunication (Al-Khouri, 2011).

Site 3: website, same as the one given previously as site 1 also give an additional application used for service delivery to consumers by the government. This application is the customer relationship management (CRM) system (Jorethang, 2013).

Task 3

Site: is a scholarly source web site. It offers one article that describes business to business e-commerce applications used in UAE. The article,” The Impact of E-commerce on Developed and Developing Countries” is a case study taken from Egypt and the United states.

Business to business e-commerce takes place between businesses. The dealings are often conducted using electronic data interchange (EDI) applications. EDI permits extra transparency among the stakeholder businesses thereby enhancing efficiency. EDI is normally a standard format for communicating business related data. It is therefore a form of e-commerce that includes fax and email for transactions. It is only used by parties that know one another well so that arrangements for one to one link can be completed through dial up. Electronic data interchange is a computer to computer, inter-organizational exchange of documents for business (Zeinab, 2012).

Site: http://

This website is also important since it has been used by the author of the article mentioned above in the EDI case. The site thus gives additional application among others which can be used for business to business communication for enhancing transactions in the field of e-commerce.

Electronic funds transfer system (EFTS) is one of the application mentioned in this site. The application is very useful in optimizing electronic payments. These type of payments are equipped with electronically remittance information. This system can therefore be used to send financial electronic information from say, one bank to the other without handling cash. In other words, EFTS has led to cashless society (Zeinab, 2012).

Task 4

If a company happen to copy the car advertisements from and paste on their own website – to attract more users, then the question of whether, then the question of whether there is any ethical or legal concern in it can be argued out from the point of view of Rules for Ethical Decision. These rules include the utilitarian rule, moral rights rule, justice rule and practical rule. The utilitarian rule is where an act becomes ethical when it produces the greatest good for the greatest number of people. This means that managers should consider how the action of copying car advertisement from another company can harm or benefit different stakeholders involved. The action that offers the highest benefit or least harm to stakeholders is then chosen (Ferrell and Fraedrich, 2014).

The moral rights rule considers an action to be ethical if the action maintains or protects the basic or unchallengeable rights of the people. This means that the action that guards people’s rights to liberty, life, security, property, privacy, free speech and freedom of beliefs is ethical. The rule is thus based on the opinion of doing well to others if you too expect them to do the same to you. In the justice rule, if an act can distribute benefit and harm among people and groups, in affair way, then it is considered ethical. This implies that managers in this case have to compare and contrast alternative courses of action. This comparison will depend on the level to which result in equitable distribution of outcome to stakeholders. As a result, if the act of copying advertisement harms any of the stakeholders more than the other or benefits the other stakeholder less than the other, then it should be avoided (Ferrell and Fraedrich, 2014).

The practical rule comes in where the rights, interests, goals and incentives of various stakeholders are at conflict. In this case, an act will thus be considered ethical if a manager has no hesitation about communicating to society since the typical person will think it is acceptable. In other words, it is ethical if the action falls within the acceptable values or standards that typically apply in the current business situation. Second, it is ethical if the person making the decision is willing to see the action communicated to all people and groups affected. Lastly, it is ethical if the people with whom the decision maker has significant personal relationship such as managers in other organizations can approve the action. This rule is thus more general as opposed to the first three which mainly applies in sorting out the ethics of a particular course of action (Ferrell and Fraedrich, 2014).


Zott, Christoph, and Raphael Amit. “Business model design: an activity system perspective.” Range planning 43.2 (2010): 216-226.

Jorethang. (2013).”Electronic Governance”, Eiilm University, District Namchi, Sikkim- 737121, online: Available at:, Ali M. “An innovative approach for e-Government transformation.” arXiv preprint arXiv: 1105.6358 (2011).

Zeinab Mohamed El Gawady, “The Impact of E-commerce on Developed and Developing Countries Case Study: Egypt and United States”, phD, Dept. Business & economics, Misr University for Science and Technology, Giza-Egypt, 2012.

Ferrell, Odies C., and John Fraedrich. “Business ethics: Ethical decision making & cases. “Cengage Learning, 2014.

(Ferrell and Fraedrich, 2014).