ConclusionSproutstack company is an organization dealing with agricultural products through the use of technological means to produce healthy, green and fresh products. Its products require the right consumers to ensure consistent sales since the products are perishable. As a means to make the products known and improve the customer base, the company should apply internet marketing, which allows reaching many consumers at a particular time. Digital marketing involves social media marketing through Facebook, Youtube Instagram and Twitter, email marketing, mobile marketing through mobile apps and the use of Search engine optimization. These methods are appropriate for marketing to increase sales.
However, the company needs to identify its target consumers to find the right medium to reach them and be able to satisfy the consumers’ needs. The right information is also essential in convincing consumers to purchase the products. The messages depend on the characteristics of the consumers, therefore important to first identify the target consumers. In each o the mediums identified it is appropriate for the company to determine the cost required to ensure the strategy works well to get the information to the consumers. The recommendations can be used by Sprout stack company, to improve its consumer base and make more sales or increase awareness of its products.
